Tuesday, May 27, 2014

TOW 28: Documentary- Jiro Dreams of Sushi

      Food is what brings everyone together. Food, no matter what part of the world you are in, serves as the uniting ground for cultures, people, and ideas. The best food, however, doesn't always need to be in the fancy expensive restaurants that many visit to get their fill on special occasions. In the documentary, Jiro Dreams of Sushi, we are shown that great food is art, and can be found in the smallest of places. In this film, viewers are taken to Tokyo where they are shown how an 85 year-old man has perfected the art of sushi in a small train station shop. Jiro Ono, the owner of this establishment has been working his entire life to perfect the art of his sushi, and as a testament to his creations he was awarded 3 Michelin stars, which is the highest culinary honor for any restaurant. The documentary delves into how Jiro is extremely hard working as to despise holidays because they are too long, displays the precision of creating each piece of sushi, and shows why this restaurant is truly a masterpiece. While the premise seems quite simple, this documentary opened my eyes as to how culinary masterpieces should be created and showed me that there is always room for improvement, no matter what field you are working in. This documentary was crafted for the common man who doesn't know much more about sushi than anyone else and by targeting this audience the filmmakers are able to provide much insight into the art of sushi. One of the main points the film harps on is the precision Jiro uses to make his sushi. Constant taste tests, quality assurance at the fish market, and serving his food at the correct temperature are all just some of the routine things Jiro takes into account when crafting his sushi. In the film, a man comes into the store to see if they have menus, and in response Jiro simply says that they only serve sushi and what is right on that specific day. Simple tasks like making rice even take a ten minute portion of the film as to show that something that in the US we take for granted with grocery-store sushi is, in other places, something that takes years to perfect. Even the interns who work at Jiro's work for 15 years with no pay, however once they obtain their training go on to make quality sushi in their own restaurants. Overall, this film takes the viewer through the daily life of Jiro, show how he crafts wonderful sushi through his precision, quality assurance, and drive to constantly improve.
      Sushi, while to some may seem a trivial topic, is documented in this film in order to show how hard work and accuracy can create greatness. Throughout the film, people around Jiro constantly talk about how he works non-stop, lives his life through his work, and doesn't serve anything subpar. This kind of mentality of one who works hard and doesn't take no for an answer is one of the main themes presented in this film. By using quotations from both close and distant people to Jiro ranging from his son to the fish market vendor, the film is able to truly show what people think of Jiro. Through quotations from the fish vendor saying that because Jiro is such a perfectionist he only sells the toughest rice that has to be cooked in a particular manner to Jiro, one is able to see just how much quality is important to Jiro. Therefore by using other quotations from various people in Tokyo, the film is able to show how through precision and accuracy, one is able to achieve much more than having substandard levels.
     While one message portrayed is one about perfectionism, one of the main challenges of the filmmakers is to show the audience how something is perfect. With food, the viewer cannot taste what is being shown, and therefore it is the film's job to portray flavor through images. In order to invoke taste, and even have myself drooling during the film, the producers use extremely high quality cameras, and whimsical music in order to take your taste buds on a journey through the TV. When each piece of sushi is being made, the filmmakers first show the process for each individual piece, and then once Jiro leaves it on the plate, the film takes roughly 5 seconds to zoom into and around each piece of art. By displaying each piece as its own masterpiece with high quality cameras, one starts to taste and feel the extravagance placed on the plate. In addition to zooming in to each piece of food, the film uses whimsical, classical music that picks up right when each piece is shown. So while the piece is being prepared, there is a build up in music and once the sushi is placed on the plate, there is an explosion of music that takes the viewer to a different musical state. Through the mastering of zooming, HD cameras, and musical supplements, the film is able to accurately make the reader taste the greatness and thus verify how hard work and precision pay off into a masterpiece.
     Overall, this film was a delight to watch as it told a great story about hard work and determination and showed that even at 85 years old, one can still make their life exciting and masterful. I highly recommend this film for anyone, and because of it, I'm going to go grab some sushi. While it may not be as masterful as Jiro's dream, I think it'll do for the moment. 

Monday, May 19, 2014

TOW #27- TOW Reflection

Through this course, I have not only grown as a student, but also a writer. Simply reading through my TOWs and seeing several of my boring, lackadaisical pieces of writing, I have truly seen how I have, "Started from the bottom, and now [I'm] here," (Drake the rapper). TOWs, although I originally thought they were mundane, truly have helped my writing grow. In terms of a progression of writing, through my TOWs I think I have substantially improved my introductions, as well as found my voice in my writing. Previously, I had thought of writing as formulaic, with a question-hook, thesis, and then 3 body paragraphs however through TOWs I have been able to intertwine my own style and rhetoric into a cohesive, much more interesting piece of writing. This progression of my own style is apparent in my TOWs as originally I had not really paid attention to style or opening statements, but now I spend a lot of time mastering my own rhetoric. In addition to improving my own style, I think that I have learned to be more concise with my writing as previously I would make the same point several times in order to get a point across. Through continual, weekly writing, I have been able to grow and work on my repetitious self. In terms of mastering skills, I am not one to believe that I have mastered something. In saying this I mean to say that there is always room for improvement, and I am continually using my skills to progress and grow as a writer and a student. However, if pressed to squeeze out an answer, I'd have to say that I have mastered the art of obtaining solid, relevant information. Often times, I try to shove too much information into a piece of writing simply because I think it is all relevant. However now, I've learned that the cliché that "less is more" truly holds true for much of my own writing. As noted, I feel as though I can continually improve my writing. More specifically I think I need to still work on my conclusions, and thesis statements. Throughout my TOWs I have continually ended them by saying that the piece helped changed my perspective, or gave me a new outlook on some aspect of life. While this holds true, in terms of style, these conclusions are mundane, and "cookie-cutter" as they didn't lead to further discussion or inquisition. Going along with the theme of junior year, there were many highs and lows with my TOWs. Quite frankly sometimes I just wrote without giving much thought to them simply because I had so much other work to get done. However, the other times where I put thought and effort into these TOWs, I was able to refine my comparatively crude style of writing. So while on one hand TOWs were, on occasion, simply done for completion, for the most part, they were a true aid to the growth of my writing and style. 


Get it? Its a TOW-truck

Sunday, May 4, 2014

TOW 26 (Visual Text)- Apple's "Powerful" Commercial

Today, technology companies are always trying to get ahead. One of the main outlets through which companies like Apple and Microsoft utilize is the power of television. Last week I saw an advertisement called "Powerful" by Apple on TV and it really moved me as after watching I even said to myself, "Wow that was a really good commercial" and therefore I decided to write a TOW on it. In the commercial, Apple shows many musicians and artists using their Iphones to do very interesting things. One of which even includes taking a picture of a sign in Spanish and having the phone translate it into English! Apple nonchalantly shows the versatility of the Iphone by showing how people can all use it for whatever they deem important. Ranging from a microphone for a band to a camera for a child's playtime, Apple makes the Iphone seem extremely versatile and capable of empowering people to do what matters to them. While the commercial shows the versatility of the device through various scenarios, Apple does a good job in making it not seem like a commercial trying to sell you something, but rather just an interesting video. By not even showing any sort of text until the last 10 seconds of the advertisement, Apple allows for the viewer to just enjoy the video and not feel like they are being sold anything. It is only until a simple, "Iphone 5s" and Apple logo show up on the screen, making the viewer feel less pressured into buying the product. All Apple is trying to say through this ad campaign is that Apple devices help empower people to do what they love, and by writing "You are more powerful than you think" at the end, Apple shifts the focus to the consumer and not necessarily the product. With advertisements constantly "screaming" at the consumer through new offers and low prices, Apple just makes a subtle statement about their product that can be universally understood no matter who you are. In addition to the subtlety of the ad, Apple has music in the background in which the lyrics say "Gigantic" in order to send the message that the phone is important, empowering and in fact gigantic. This advertisement overall was able to silently show consumers the versatility and empowering capabilities of the Iphone by using minimal words, not hounding the consumer, and using lyrics to its advantage. As a result, this commercial is extremely effective as it shows users and consumers the greatness of the product. After watching the commercial, I didn't even know that the Iphone could do some of the things that were advertised, and even went out to buy some new apps. Overall, I think this ad was very effective due to its mastery of rhetorical devices. 


LINK TO VIDEO:
http://www.apple.com/iphone-5s/powerful/#video-power