TOW #1- Visual Text: Nokia Lumia 1020 Commercial By Nokia

      In this commercial, Nokia attempts to advertise its latest phone, the Lumia 1020. Nokia is advertising the Lumia 1020 for its 41 megapixel camera, unseen in the phone industry, to try and compete will other phones such as the Apple I-Phone. In order to gain customers, Nokia pokes fun at the struggle of other cellphone users in their latest commercial. By showing that their cameras are not up to par with the 1020, while also appealing to the audience's emotions, Nokia puts forward a valiant effort that caught my attention. During the commercial, people are struggling to get a good picture of a children's play, and their attempts to do so are humorous. People taking random panoramas and even head-butting each other are part of Nokia's rhetorical strategy of using pathos to get the audience interested. While watching the commercial, I found myself laughing showing that the commercials' attempt to be comical, worked. Nokia was once a top seller of cellphones, however with the invention of the I-Phone in 2007, Nokia, along with other companies saw a steep decline in marketshare. In order to gain more marketshare, Nokia has targeted the camera aspect to the cellphone, and through this commercial the camera shines through. At the end of the commercial, the viewer sees that a man all the way in the back is relaxed and can see the entire play due to the power of his camera-phone, the Lumia 1020. This with and without effect is seen by showing people with I-Phones struggling and then showing people with Lumia 1020's relaxing. This rhetorical device is exaggerating the difference between phone users, however it makes Nokia's point that the camera is better on the 1020. Personally, I think that this commercial was very comical, and therefore caught my attention. The pathos used by Nokia really appealed to me and made me realize how much better having a good camera would be. Although head-butting people for a picture is hyperbolized, the constant struggle of taking a decent picture on your phone is real. Because Nokia pointed this out to me, I realize the need of a better camera on my phone, and therefore I think the commercial definitely worked. Nokia's use of pathos, and with/without as well as hyperbole appealed to the audience, and moreover was a successful commercial.