TOW #9 (Visual Text): One Coin for All of Your Cards Advertisement by Coin

   Over the weekend, I was looking at Youtube videos, and this advertisement/infomercial was the top hit on Youtube. Being that Coin is a brand new, innovative product, the video went viral, and now everyone is intrigued by the new technology. However, what truly made this advertisement successful was its mastery of the art of rhetoric. In the advertisement, the company, Coin is trying to promote its all in one credit card. In order to do this, a representative of Coin is doing everyday tasks with his new gadget and showing how simple it works. What Coin is trying to do is to explain what their product is, while showing how easy it is to use, as well as how it helps make life simpler. Coin is targeting all consumers with credit cards, as this is their target market. One of the main rhetorical strategies that Coin uses is the music in the background. The music is very techie as to give an innovative feel to the advertisement. The man's voice and the bee-bops merge well together into something that is really easy for the audience to hear, and understand. Another main part about the music is that once the man swipes his card, or does something innovative, there is a trill in the music. This roll off of the music makes a connection with the viewer, adding to the innovative feel of the device. Another rhetorical strategy that Coin uses in this advertisement is that it makes everything in very simple terms. For example, when trying to describe a portable swiper for an Iphone, the man simply says, "This thing" as to not complicate the product with techie jargon. By making things in simpler terms, almost anyone can understand what the man is saying, and understand the message of the company. Also by being informal, Coin reduces the barrier between the consumer and the creator. Personally, I thought that this advertisement was really good as it caught my attention and has even convinced me to possibly buy one. The Coin commercial used music and simple language to their benefit, and therefore the commercial really had an impact on the audience.