Since today is the night of the Super Bowl, I thought I would rhetorically analyze a Super Bowl advertisement from T-Mobile. In this advertisement, T-Mobile satirically uses the fact that Tim Tebow doesn't have a contract to promote T-Mobile's no contract feature. Tim Tebow, a previous NFL quarterback who has failed to get a job in recent years, is used in this commercial to show what someone can do without a contract. T-Mobile uses not having a contract in a dual manner. Meaning that not having a contract references Tebow's lack of an NFL contract, as well as the fact that T-Mobile doesn't make its customers sign contracts. Although one would think that Tebow doesn't enjoy not having a contract, T-Mobile hyperbolizes the situation by showing Tebow delivering babies, throwing footballs on the moon, and even discovering Bigfoot. These hyperboles are used to satirically demonstrate that not having a contract leads to positive things. What T-Mobile does well in this advertisement is that they cater to the average NFL fan. This is very important because in order to understand the joke, you have to understand football. In order to guarantee that the audience understands the joke, T-Mobile made sure to make this a Super Bowl commercial. Since the commercial is catered towards NFL fans who are watching the game, T-Mobile appeals to their audience, thus making the advertisement more effective. In addition to being cognizant of their audience, T-Mobile uses a celebrity to promote their brand. This celebrity endorsement of the product will make some people want to buy T-Mobile products more because they see it's sponsored by a well-known celebrity. T-Mobile also uses a variety of examples in order to appeal to all types of customers. For example, Tebow delivers a baby in one scene, thus appealing to the medical profession, but then also captures bigfoot, which appeals to more Southern US. T-Mobile uses a variety of examples to appeal to all audiences watching the Super Bowl. Since Super Bowl commercials cost so much, it is imperative that T-Mobile makes the most of the time given, and in this commercial through humor, endorsement, understanding its audience, and appealing to a variety of people, T-Mobile creates a great and interesting commercial for all to view.
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