In today's society, everyone has to make decisions. The common pondering phrase, "Decisions, decisions..." is commonly used when contemplating what to do in a situation. However there are many instances when gut reactions have to be made. Everyone at some point has made a gut decision, but many have never realized why they occur, or even if they are better than thought out decisions. In "Blink: The Power of Thinking Without Thinking" author Malcolm Gladwell uses various collections of scenarios and studies to analyze what he calls, "thin-slicing". Gladwell is a contemporary writer who studies things that are often overlooked but have a large impact on our lives. Since Gladwell's style of writing is so unique, if one is not interested, they have time to abandon the book right away as he states the purpose of his book in the opening pages. By stating his purpose and subject right off the bat, Gladwell sets the tone for the remainder of the piece, and makes the book much easier to understand and read. So far, Gladwell's writing style includes directly addressing the reader, and then expanding upon several examples. His direct diction such as "Imagine you are" and "We, as human beings" allow for Gladwell to connect with the reader through the book. Through his diction, Gladwell makes the book seem as though he is verbally teaching the reader and educating them on thin slicing. I personally really enjoy Gladwell's writing style as it is direct, and perfect for explaining a complex topic. So far, Gladwell's purpose is to educate the public and display his findings through this book. He wants to educate people on understanding such an integral part of our lives: decision-making. What makes his book so impressive is that it is scientific information catered to the average person. His writing style, diction, and direct approach allow him to be very effective and has so far made me thoroughly enjoy reading this book.
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