In this commercial, Old Spice, a deodorant manufacturer, takes a comical route in advertising their product. The commercial is essentially a bunch of mothers singing about how Old Spice turned their sons into men. The mothers sing and complain about how their "little boys" turn into men and during the commercial they list all of the "bad" things their sons are doing like attracting women and being "naughty" with them. What Old Spice is effectively doing is making the mother's problem a selling point to customers, who are mostly teenage boys. These boys that are being targeted are usually the ones who haven't yet chosen their brand of deodorant that they are going to use for the rest of their lives. Since most people stick with one deodorant brand for the entirety of their life, Old Spice is targeting people who have not yet made up their mind. In this commercial, Old Spice uses comical rhetoric in order to get their point across. Scenes like having moms hold on to the bumper of a car, and turn into a janitor to spy on their sons is comical and makes the viewer laugh. However the comical scenes are just the support for the main claim, or purpose of the commercial. The main selling point is how Old Spice essentially gives boys the ability to turn into manly men who attract women. I think that Old spice does a great job in slipping in this selling point without being as obvious as they usually are in their other commercials. Overall I think Old Spice made a hilarious commercial which got its point across by using comical rhetoric and slipping in the main purpose. I personally use Old Spice, and I changed over from Axe to Old Spice much because of their advertising.
No comments:
Post a Comment