In this article, author Harold P. Wimmer discusses the implications of a new phenomenon, e-cigarettes. Because e-cigarettes are such a new product, Wimmer says that there needs to be regulations on them. Since there is currently no regulation on the e-cigarette, people believe that it is a healthier alternative to the cigarette. Although this is the case, Wimmer argues that the lack of regulation actually makes the e-cigarette more dangerous. In his article Wimmer lists all of the possible effects and dangers of e-cigarettes. What his purpose in writing this article is that Wimmer wants to make people aware of the e-cigarette's health implications and also propose that there be regulations on them. In order to get his point across, Wimmer appeals to the reader's pathos by discussing how e-cigarettes are affecting children. What makes readers' cringe is the fact that a new wave of nicotine addicts are being born from the e-cigarette. Since there is no actual smoke, e-cigarettes create a falsified sense of safety and thus 1 out of 10 high school students have tried an e-cigarette. By using these statistics, the reader's ethical code comes into play as they feel bad that kids are smoking. Wimmer also tries to get readers to feel shocked by using statistics. These eye-opening lab studies make the reader feel, again, more inclined to feel skeptical about the e-cigarette. Wimmer even compares the e-cigarette to the way the original cigarette was first advertised: with attractive women, etc. This parallelism shows that history is going to repeat itself in that e-cigarettes are now going to generate a new wave pool of nicotine addicts. Wimmer's article makes a great point that e-cigarettes are not safer, not regulated, and is just another way for our generation to get hooked onto nicotine. I personally think this article resonated with me because being a high school student, I see many kids getting hooked onto things like e-cigarettes just because they seem safe, when in reality they aren't.
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